Creative thinking. Clear direction.

The problem you can see isn’t always the one holding you back.

North of Linear helps independent and small business owners understand how their business is working, and what to focus on next.

When things feel hard, it’s easy to decide it’s you, or the market. Usually it’s something you can actually see and change, once you look at the whole picture.

Work in the way that suits you. In person, online, in writing or by recording your thoughts. You won’t need to hand over your accounts.

Based in Nottingham. I work in person in and around Nottingham, and online anywhere in the UK.

This might be for you if

Something in the business needs a clearer look.

  • You’ve been going a while and doing OK, but lately it feels hard and bookings have slowed.
  • Your pricing doesn’t feel right, or you know it needs to go up but worry customers will go elsewhere.
  • The business works on paper, but not for you.
  • You’re working all hours, and it never switches off.
  • You want a change, but don’t know which direction to go or where to start.
  • You’re making every decision on your own, with no one to talk it through with.

What makes the approach different

Person. Value. Business.

A business should work for the person running it. So I look at three things together, because a change in one changes how you see the other two.

The way you think and work shapes what your customers are really buying.

PersonWho is behind the business, and what do they need it to give them?
ValueWhat are customers really paying for?
BusinessHow does it work, day to day?

How the Business Review works

When you want to go further

Beyond the Starting Map.

Some people find one clear change is enough. Others want to work through the whole picture, or have someone to think things through with as decisions come up.

The main piece of work

The Business Review

An honest look at the business you have and what it needs next: you, the value you create, and the business built around it. It ends with a clear plan you’ll actually act on.

Once we’ve worked together

The External Brain

Ongoing support, giving you a trusted outside perspective as business questions and decisions come up. We shape it together, around what you actually need.

Start with the question your business is asking now.

I’m Kat. I spent over a decade building, running and growing a business. Now I help other owners understand theirs, and decide what to do next. If you’re not sure which kind of support fits, tell me a little about what’s going on and we’ll work out where to begin.

More about me and how I work